Picnic is one of the Perth’s most established and prominent women’s fashion retailers, with a major presence in six fashionable locations. The brand has carved a niche in Perth’s retail market, targeting 25 to 45-year-old fashion-conscious women with a range of classic coordinating basics and progressive, feminine and affordable adaptations of catwalk trends.
History
Picnic was founded by the Ahern Family in Perth, Western Australia. As a family-owned business with 28 years experience, we still design and produce a large proportion of our garments here in WA to support local manufacturers. The secret to Picnic’s success is it’s ability to provide it’s customers with great quality, flattering designs, value for money and excellent in store service.
Our style
Picnic is renowned for offering casual stylish pieces that embrace the relaxed Perth climate and celebrate the image conscious. We adapt contemporary catwalk trends and popular fashions to the Picnic style, creating a unique and individual look that our customers love.
Our stores are stylish and appealing, evoking a sense of exclusivity and giving our customers a boutique experience on the high street.
Our customers
The Picnic women is stylish, feminine, modern and fun loving. While our core market falls into the 25-45 age bracket, our style is more about a state of mind than a specific demographic. Anyone with a love of fashion and a sense of style, who wants to look good and feel great, will be inspired by our ever evolving range of clothing and accessories.