Denim Care

Denim is always on high rotation.  Extend the colour, shape  and life of your denim with these essential care and washing tips:

 - Wash your denim in cold water inside out
 - Wash your new denim before wearing to avoid colour transfer to        light fabrics, underwear and upholstery
 - Wash alongside similar coloured garments to avoid colour transfer
 - Line dry in the shade, do not tumble dry as this affects elastane in     the jeans
- Avoid heavy detergents and oxygen based stain removers
- Don't dry clean your denim 
- Don't pull up your jeans by the belt loops

    *Gradual fade is a normal process for denim.