Denim Care

Denim is always on high rotation.  

Extend the colour, shape and life of your denim with these essential care and washing tips:

* Wash your denim in cold water inside out

* Wash your new denim before wearing to avoid colour transfer to light fabrics, underwear and upholstery

* Wash alongside similar coloured garments to avoid colour transfer

* Line dry in the shade, do not tumble dry as this affects elastane in the jeans

* Avoid heavy detergents and oxygen based stain removers

* Don't dry clean your denim 

* Don't pull up your jeans by the belt loops

*Gradual fade is a normal process for denim.